I spend a lot of time thinking about customer service, and how we as veterinarians are sometimes so focused on being amazing clinicians we neglect to remember the fact that we are in a customer service industry. You can be the most astute diagnostician in the universe, but if your front desk staff or technician (or you!) is rude, ambivalent or just generally unpleasant, it ruins the whole client experience. It doesn’t take much to be minimally pleasant, but I’m amazed how uncommon that has become.
I’ve always held Disneyland to be the ultimate in the customer service experience. I remember going as a kid and being followed around the park by chipper young men in starched white uniforms, cheerily scooping up the popcorn we were dripping behind us. “Have a magical day!” they’d wink, and we did. The haunted mansion staff got really into being creepy. My friend, who worked there in high school and college, was taken to task for wearing non regulation pink lipstick. The Disneyland Experience was no joke. Yes, we knew it was fake and those cheery people went home and were crabby humans just like everyone else, but we all appreciated the artifice of good cheer.
I know things have changed a bit. Disney has gotten a little more corporate, the college aged employees too stuck in hipster mode to bring themselves to actually act like they’re happy, but I had no idea how bad it had gotten until this past week.
My aunt and uncle were visiting from Massachusetts, and my aunt decided she would like to enjoy Disneyland with my kids- who were on Spring Break. My aunt has MS and uses a wheelchair, which as she reminded me allows you some measure of benefit in the form of getting to enter the rides through the exits, thus a shorter line. The kids were happy to hear this.
Now I know Disneyland and I have had our moments in the past- the Splash Mountain debacle, for one, and a heartbreaking encounter with an accordion playing D-list celebrity I used to be a fan of, but still, I figured how could they screw this one up? All you have to do is make some reasonable accommodation for a disabled guest, blah blah Magic of Disney etc, right?
Yeah. It seems somewhere along the way they have forgotten some of Business Tactics 101, applicable to any place hoping to retain customers, be it your friendly local DVM or a once well regarded amusement park.
1. Staff appropriately.
Part of the problem was that we went during spring break, and I know this. That being said, I had to push my aunt hither and fro round each and every ride looking for some guidance as to where one might enter as it seemed like no one was actually working the line. We wandered through Indiana Jones’ exit line for 5 minutes before finding a line of wheelchairs 30 deep marinating in the shadows, staffed by an ambivalent kid in khakis who was not, I suspect, as into archaeology as he should be pretending to be.
2. Anticipate problems.
See someone trying to get through your front door with a huge crate as big as they are? You open the door for them. Same goes for someone trying to back a wheelchair onto a train platform before the door slams shut on someone’s neuropathic feet. Theoretically. It’s the little things, right?
3. Keep track of your clients.
I heard horror stories of a physician going home for the day, leaving an increasingly agitated client in an exam room who never got past the nurse. I think it’s reasonable for the person in charge of traffic flow to be keeping an eye on things to make sure no one gets left behind.
Which brings me to my most egregious Disney misadventure to date.
“Actually, we have 999 happy haunts residing here but, there’s always room for 1000. Any volunteers, hmmm?”
Anyone who has been on the haunted mansion is familiar with the ride itself: you step onto a moving conveyor belt and run into a little whirl-a-gig buggy thing, ride around for a while getting spooked, and then extricate yourself from said buggy back onto a moving platform. All fine and dandy for those without mobility issues, but it gets dicier when you’re moving slowly.
I entered the ride first, with my kids. My mother and aunt got on the buggy behind us, after asking the person running the line to slow it down so she could get on. This is SOP in these cases.
On the other end, I got off with the kids and they started up the one way escalator off the ride. I heard my mother behind me, saying, “Stop! STOP!” in louder and louder degrees of panic. Apparently, in a cost cutting measure they got rid of whoever normally stands at the far end to make sure people get off ok, and there was just one girl at the near end of the ride who couldn’t hear my mother yelling as there was a horde of 30 people pushing off past her. None of whom, by the way, seemed alarmed by my mother’s distress.
My children, sensing a disturbance and me pausing at the bottom of the escalator, were valiantly attempting to rush back down to me, only to be pushed up by people telling them not to goof off. I turned and saw only the sad sight of my aunt’s hand hanging out the side, waving sadly to us as she disappeared into a dark tunnel to join the 999 Happy Haunts in parts heretofore unseen.
I went up the escalator after my kids. A few minutes later, my mother appeared, sans aunt.
“Where is she?” I asked.
“They don’t know,” my mother responded, which seemed like a bizarre thing for them to have told her. I mean, she’s on a fixed belt and can’t walk, so one might think she would be easy to find. “They said she’ll probably pop up at the entrance.”
Probably. Else they found their thousandth happy haunt.
I went to the entrance, which is an entirely different area, to see if she might arrive there. No one knew where she was there either. My mother, having exited the turnstyle, couldn’t go back down to the exit to wait for her there. Eventually my aunt texted me: “Going through again.”
She did indeed make it back to the entrance, shocking the hell out of the people about to get in the cart with her. The person there stopped the ride and asked her off, but seeing as though her family and her wheelchair were now at the exit, she demurred. Eventually, she arrived back at the egress and had to pick her way, slowly and gingerly, up to the exit turnstyle where my son was frantically holding on to her chair. I had to explain to my kids why I was laughing so hard while we rolled right on out the park and back to our car, pooped.
“Because your auntie is a cool lady,” I said, marvelling. And she is.
On the bus ride back to the parking lot- which was incidentally the best ride of the day- we were helped by an old-timer named Clarence. “You don’t say,” he said, when we told him of our misadventures. “I’ve never heard that one before. Losing a lady on a ride.” He could barely kneel himself, but he helped me maneuver her chair down the bus ramp.
It’s the little things that stick with us in customer service. But all’s well that ends well; at least we got her back.