Love—it’s what makes a Subaru–and a very effective ad campaign for dog lovers

Three years ago Subaru began their Love campaign. By tapping into the power of love, they have doubled market share and exceeded eleven other car makers on a list of best selling cars. Instead of showing sexy men and women driving cars like maniacs, [Professional drivers on closed course. Do not attempt] Subaru has tapped into the strongest human emotion by showing family vignettes — a father imagining his teenage daughter in the driver’s seat…
The Poodle (and Dog) Blog

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